Whitepaper

We found that CDOs are rapidly emerging as some of the most valuable members of every business. Many already are. They are responsible for leading the strategic direction of the company, understanding and leveraging data to support the strategy, and playing an increasingly important role in shaping and influencing the strategy. 

This makes them key in driving the business forward across the board, including revenue growth, innovation and operational efficiencies. As such, they will demonstrate a unique set of skills that allow them to understand every aspect of the organization, from sales and finance to marketing and HR. 

It is this breadth of knowledge that means  they can create a strategy and infrastructure that allows every department to access the  data insights they need.