The Retail Sector Boosts Sales with Hadoop®
A Modern Data Architecture for Retailers
The combined forces of technological innovation, changing consumer preferences and a prolonged period of slow economic growth are driving rapid changes in the retail industry. For retailers, Apache Hadoop can be a powerful tool for responding to that change.
In many countries, “new normal” post-recession consumer spending growth rates are lower than before the crisis. At the same time, technology has empowered consumers to be smarter, more social shoppers. Online ratings, reviews, and price comparisons influence their shopping and when
it comes time to buy, they can purchase on a mobile device, online or in a store. The new shopping hours are 24x7.