How to: Drive Serendipitous discovery with recommendation engines
This guide is intended to provide a high-level overview of recommendation engines, how they’re built, and how they can be used to improve businesses across industries, from media to e-commerce and more. By the end, readers should have an understanding of:
- The breadth of different systems that use recommendation engines to improve user experience and the types of recommendation engines that exist.
- Business questions to evaluate before determining whether building a recommendation engine is the best solution, and if so, considerations before diving in.
- How to build a simple recommendation engine as well as tips and guidance for building a more complex system.