A new era for Data-driven Marketers
Challenges marketers face and the analytics software solutions that helps to work smarter.
Challenges that data-driven marketers face...
1. Lack of intuitive tools to generate visibility into customer data
2. Performance data lives in separate platforms or applications
3. Using old school tools to collaborate and share insight
4. Attaining visibility of daily full-funnel campaign reports
5. Comparing one data set to another in ‘spreadsheet hell’
Marketers should seek out BI technology that allows them to independently integrate, explore, manipulate, share and act on all multi-channel marketing data from one trustworthy platform.
Please find more information about the new era for Data-driven Marketers in this white paper.