TDWI Enterprise Metrics: Designing Integrated Business Metrics

Prerequisite:   This course assumes basic understanding of business measurement and dimensional data, and interest in analytics.

One-Day Course

Course Preview | Course Outline

You Will Learn:

• The risks inherent in ad hoc and on-demand approaches to business metrics
• How and why metrics bring new definition, alignment, and integration challenges
• Processes to define a comprehensive collection of metrics that serve diverse needs and communities of interest
• Techniques to ensure cohesion, assure consistency, and avoid conflict among metrics
• Distinctions among measures, metrics, indicators, and indexes, and when to use each

Geared To:

• BI program and project managers; business managers who depend on metrics; business analysts; developers of dashboards and scorecards; data stewards and data administrators; data modelers

Measurement-based disciplines have become central to business management. BPM, CRM, SCM and related disciplines increase the visibility and importance of business-by-the-numbers. Technology enables the trend with dashboards and scorecards. But with these technological advances come new integration challenges. How do we prevent the customer measures of CRM from conflicting with those of SCM? How do we achieve consistency, cohesion, and integration among metrics? How can we ensure that the line manager’s scorecard doesn’t tell a story in conflict with that of the executive’s dashboard? These questions illustrate the complex problem of ensuring cohesion among multiple interrelated metrics that serve a variety of business needs. This course describes and approach to design and management of business metrics that is specifically designed to meet that challenge.

Note: To get the most from this class, we recommend that the business people who use metrics participate together with the BI teams who produce them.