TDWI Business Intelligence Executive Briefing
Prerequisite: None
Three-Hour Briefing
This survey of the BI landscape provides a business-oriented, non-technical explanation of all facets of BI from data integration to business application. Starting from a business perspective, and based on the premise that value is realized only through positive business results, the briefing discusses many application areas for BI analytics including CRM, BPM, SCM and more. Data warehousing is discussed briefly, primarily as an enabler of business intelligence. Critical processes and disciplines for effective business intelligence are described including program management, governance, change management and information quality. The many roles of business intelligence are described and discussed as they relate to optimal organizational structures. Value realization and data warehousing to business intelligence transition are prominent themes throughout. Key topics include differences between data warehousing and BI, understanding the BI business case, and BI best practices.